Social Media Facebook Cover Photo | If you're smart about marketing on social, your service probably has a Facebook account. You've selected the best profile photo, completed all the missing details, as well as composed a quite excellent bio about exactly what your business does. So you're done, right?
Incorrect. So wrong.
Among the most essential components of an organisation's Facebook page is the cover photo. It resembles the window display of your storefront-- if it's uninteresting or unsightly, it won't create interest.
So what should you put in your social media storefront window? Here are 8 incredible ideas for producing the Facebook cover image of your dreams, inspired by brands who already have an outstanding visual existence. All set to obtain started? Here we go!
Social Media Facebook Cover Photo
1. Align to the Right
Where is your profile photo? On the left side of your profile. So where should you put words, essential images, or graphics when you're creating a cover image? On the right. It's a pretty simple concept, but you 'd be surprised at the number of individuals and companies mess it up.
On the WB's page for the imaginary Harry Potter, the photo is positioned so that the centerpiece is plainly visible. Nothing of genuine interest is obscured by the profile image, and the page is compositionally balanced. Bonus offer pointer: whenever you utilize an image of a face, the individual needs to be "looking" in the instructions of your content-- in this case, the cover picture.
2. See the Huge Picture.
Your profile image will conceal a small section of your cover photo, but you can make that work for you-- simply search for the huge picture! A few of my preferred cover photos are those that incorporate the profile image as part of the larger image. These ingenious photos really stand apart.
You see what I imply? Carlsberg uses their profile photo to boost their cover photo (and highlight their item, the beer itself).
This Captain Morgan cover photo/profile picture mash-up is so seamless that, in the beginning glimpse, you may actually think that the bottle is on the page! Keep in mind that the profile image works well separately of the cover photo. When you see that icon appear in your newsfeed, there's no misinterpreting its source.
3. Be Your Own Signboard.
Facebook has to do with making connections and displaying your enjoyable side, however it's likewise a place to develop your brand. Consider your cover picture as complimentary billboard area on one of the most popular socials media in the world-- use it!
Staying with the "Start Here" style used in their tv commercials, CarMax created this enticing, high-quality ad for their Facebook cover picture. Visually pleasing, this bright and cheerful image likewise assists to reinforce CarMax's brand name.
In this cover image, Cvent got a little more explicit in advertising their services. Who requires an "About" area when you can put whatever that requires to be said onto your cover picture? Note that the image's background is really simple, keeping the text-heavy image from appearing too crowded.
4. Utilize a Call-to-Action.
From my college interaction classes, to marketing workshops, to meetings at work-- if I have actually learned the terrific value of any one thing, it's your call-to-action, or CTA. Social network is a powerful tool when it concerns lead generation, and including a CTA in your cover picture motivates visitors to act. Whether you desire to acquire likes, check outs to your site, or entries in a contest you're hosting, a cover image CTA will help.
Marketo is currently using their Facebook page to promote The Marketing Nation Summit, utilizing a cover photo CTA. As in the example from Cvent, an understated background image makes the CTA pop.
Wishpond utilizes their cover image to overtly invite readers to take action, with a literal arrow pointing to the spot where audiences can enter their contest. This is an excellent example of how a cover image can drive people to act.
5. Present Yourself.
Are you pleased with your group? Do you want to reveal off your staff? Do it with a cover image!
n this older cover image, The New york city Times takes you into their workplace and shows you their entire staff. It's a great look into the huge, lovely office of individuals who write the news that you check out.
Not rather as huge as The New York Times? Not a problem! This small marketing agency utilizes their cover picture to reveal possible customers that they will not be dealing with a big, "faceless" corporation.
6. Interest Emotions.
While turning your cover image into a CTA or a signboard can be fantastic, an emotionally resonant cover photo can be similarly efficient.
Facebook's own cover photo is an ideal example of how images can tap into emotions. It likewise is completely on -brand name. Exactly what is Facebook about? Connecting. Exactly what does this photo communicate? Connection. This image comes down to the heart of social networking, and makes visitors feel positive about their brand.
This Toyota cover image, which is about 2 years of ages, likewise informs a specific, emotionally resonant story with just a single image. Visitors will automatically associate Toyota with freedom, and with enjoying the flight of life-- no words essential. Plus, who does not enjoy a delighted pet?
7. Stay True to Your Brand.
There's nothing even worse than a brand that changes mascots, slogans, or jingles each day. Individuals like consistency and familiarity, and your Facebook cover photo is a great location to strengthen your familiar message.
Ben & Jerry's, for instance, has constantly had to do with the cows. Their Facebook cover picture doesn't wander off from that fact.
Nike reinforced their brand with this basic, simple cover image. All that they need is their familiar Nike swoosh, and their renowned "Just Do It" slogan. They have actually said whatever they require to state.
8. Start a Discussion.
A hashtag is a powerful thing, my good friends-- over the last few years, we've even seen hashtags contribute in political revolutions. When you throw a hashtag onto your cover picture, you have the power to get individuals talking.
Coca-Cola's existing cover picture consists of a vibrant logo, a photo of three girls wearing sports equipment, and a mystical hashtag. You tell me that you're not curious.
Ford Mustang's cover picture hashtag is less mystical, however equally powerful. You can use the hashtag to look for "#Mustang" and see exactly what other people are stating about this popular cars.
This has only been a brief tasting of the amazing cover images I've seen. Exactly what are a few of the most innovative, engaging, or beautiful brand cover photos you've come across on Facebook?