Best Facebook Cover Photos | If you're savvy about marketing on social, your business most likely has a Facebook account. You have actually chosen the perfect profile photo, filled out all the missing info, and even composed a pretty outstanding bio about what your company does. So you're done, right?
Wrong. So incorrect.
Among the most vital components of a business's Facebook page is the cover picture. It's like the window screen of your storefront-- if it's uninteresting or ugly, it will not generate interest.
So exactly what should you put in your social media storefront window? Here are 8 incredible ideas for developing the Facebook cover image of your dreams, motivated by brands who already have an impressive visual presence. Prepared to obtain begun? Here we go!
Best Facebook Cover Photos
1. Line up to the Right
Where is your profile photo? On the left side of your profile. So where should you put words, essential images, or graphics when you're designing a cover picture? On the right. It's a pretty uncomplicated principle, but you 'd be shocked at how lots of people and businesses mess it up.
On the WB's page for the fictional Harry Potter, the photo is placed so that the focal point is plainly noticeable. Absolutely nothing of real interest is obscured by the profile image, and the page is compositionally well balanced. Bonus offer suggestion: whenever you use a picture of a face, the person needs to be "looking" in the direction of your material-- in this case, the cover photo.
2. See the Huge Image.
Your profile image will conceal a little area of your cover photo, however you can make that work for you-- just look for the big picture! A few of my favorite cover pictures are those that integrate the profile picture as part of the larger image. These ingenious pictures actually stand apart.
You see exactly what I mean? Carlsberg uses their profile photo to enhance their cover photo (and highlight their product, the beer itself).
This Captain Morgan cover photo/profile image mash-up is so smooth that, at first look, you may in fact believe that the bottle is on the page! Keep in mind that the profile image works well individually of the cover image. When you see that icon turn up in your newsfeed, there's no mistaking its source.
3. Be Your Own Signboard.
Facebook is about making connections and revealing off your enjoyable side, however it's likewise a location to develop your brand name. Consider your cover picture as totally free billboard area on one of the most popular social networks in the world-- utilize it!
Adhering to the "Start Here" theme utilized in their television commercials, CarMax produced this enticing, high-quality ad for their Facebook cover photo. Visually pleasing, this bright and uplifting image also helps to strengthen CarMax's brand name.
In this cover picture, Cvent got a little more explicit in advertising their services. Who needs an "About" section when you can put whatever that has to be stated onto your cover photo? Keep in mind that the image's background is very basic, keeping the text-heavy image from appearing too crowded.
4. Utilize a Call-to-Action.
From my college interaction classes, to marketing seminars, to meetings at work-- if I have actually discovered the great significance of any one thing, it's your call-to-action, or CTA. Social media is a powerful tool when it concerns lead generation, and consisting of a CTA in your cover picture encourages visitors to act. Whether you wish to acquire likes, sees to your site, or entries in a contest you're hosting, a cover image CTA will assist.
Marketo is currently using their Facebook page to promote The Marketing Country Top, utilizing a cover image CTA. As in the example from Cvent, an understated background image makes the CTA pop.
Wishpond uses their cover image to overtly welcome readers to act, with an actual arrow pointing to the area where viewers can enter their contest. This is an excellent example of how a cover photo can drive people to act.
5. Present Yourself.
Are you pleased with your team? Do you wish to flaunt your staff? Do it with a cover photo!
n this older cover picture, The New York Times takes you into their office and reveals you their whole staff. It's a fantastic check out the big, gorgeous workplace of the people who write the news that you read.
Not rather as huge as The New york city Times? Not a problem! This small marketing company uses their cover picture to reveal potential clients that they will not be working with a big, "faceless" corporation.
6. Interest Feelings.
While turning your cover image into a CTA or a signboard can be fantastic, a mentally resonant cover photo can be similarly effective.
Facebook's own cover image is a perfect example of how images can use feelings. It likewise is totally on -brand name. Exactly what is Facebook about? Connecting. What does this photo convey? Connection. This image gets down to the heart of social networking, and makes visitors feel favorable about their brand.
This Toyota cover picture, which is about two years of ages, also informs a specific, emotionally resonant story with only a single image. Visitors will automatically associate Toyota with freedom, and with delighting in the flight of life-- no words required. Plus, who does not love a happy dog?
7. Stay True to Your Brand.
There's nothing worse than a brand name that alters mascots, mottos, or jingles each day. People like consistency and familiarity, and your Facebook cover picture is an excellent place to strengthen your familiar message.
Ben & Jerry's, for example, has constantly been about the cows. Their Facebook cover picture doesn't wander off from that reality.
Nike enhanced their brand name with this basic, straightforward cover photo. All that they need is their familiar Nike swoosh, and their renowned "Simply Do It" slogan. They have actually said whatever they have to state.
8. Start a Discussion.
A hashtag is a powerful thing, my friends-- over the last few years, we've even seen hashtags play a role in political transformations. When you toss a hashtag onto your cover photo, you have the power to obtain people talking.
Coca-Cola's current cover picture consists of a vibrant logo design, an image of 3 girls using sports gear, and a mysterious hashtag. You tell me that you're not curious.
Ford Mustang's cover photo hashtag is less strange, however equally effective. You can use the hashtag to search for "#Mustang" and see exactly what other people are stating about this famous cars.
This has actually just been a short sampling of the fantastic cover pictures I've seen. Exactly what are a few of the most innovative, interesting, or beautiful brand name cover pictures you've encountered on Facebook?