Through the numerous improvements with the website's user interface and continuously using brand-new functions, Facebook stays consistent in its efforts to engage users.
Creative Facebook Cover Photo Ideas
Since this writing, your Facebook page's layout is dominated by your cover photo.'
- Screens at 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels broad by 360 pixels high on mobile phones
- Loads fastest as an sRGB JPG file that's 851 pixels large, 315 pixels tall and less than 100 kilobytes
Although various areas throughout the page are of equivalent significance for services, it's the cover picture that initially gets a user's attention. Being so popular, it represents substantial real estate area on a page, but not every service is putting cautious thought into a Facebook cover.
Aside from looking nice, your cover image must showcase your brand and the impression you're trying to make. It must serve a function, which, from a business viewpoint, might be anything from driving signups, advertising products, or improving your total organisation existence on social.
Take your Facebook cover picture hint from these 15 companies who are leveraging this visual branding space to capture their audiences.
1. Atlassian – Highlighting an upcoming event
Business software business Atlassian utilizes its cover image to speak about an approaching occasion. Facebook users quickly see that the brand's goal in using this graphic is to drive more registrations to their summit. They've achieved this while keeping their brand colors and messaging clear and undamaged.
2. Estee Lauder – Featuring a specific product
Another way to take full advantage of the space for your Facebook cover is to display an item you're currently promoting. Appeal brand Estee Lauder does an excellent job at making its cover picture shine by displaying its night repair item together with a smooth, well thought-out image coupled with a design aesthetic that matches its brand name identity.
3. Uber – Aligning with the app and website
The transportation network business's cover image completely aligns with the modern look and feel of the Uber app and the site. When you're searching the brand's Facebook page, you'll feel like you're just utilizing the app or checking out the Uber site.
A great way of showing professionalism in the digital landscape is to look "put together," implying your logos, font styles, and color design need to stay constant across all media.
4. Squarespace – Nailing the use of a call to action (CTA)
" Create a lovely website today," says online platform Squarespace's cover photo. This is a solid example of how a basic and direct call to action can be useful for your brand name. Upon first glance, it currently addresses the question, "What's in it for me?" It likewise includes a glimpse at the service or product in action.
5. Help Scout – Playing with symbols
With just the trademark name slapped into their cover image and a lot of icons, customer support software supplier Assist Scout is able to communicate a basic idea of what they do. Signs varying from lifebuoys, swiss knives, trophies, paper airplanes, lightbulbs, and clouds show that this brand is all about assistance tools and getting things done for the consumer.
6. Nutella – Setting a scene
This cover photo example includes different elements that collaborate to set a scene for the viewer. It immediately interacts that the familiar chocolate spread Nutella is ideal for breakfast. The image is bright, enjoyable, and enticing, and it likewise helps that the tagline is a simple call to action that likewise works well with the scene the has image set.
7. LAMY – Displaying a trust indicator
Developing your reliability by means of trust signs is an attempted and checked formula in online marketing. German writing instrument brand name Lamy has taken advantage of this practice in order to produce effect among prospective customers. By featuring its product line-up and happily showing a trust sign against a clean, light background, it has the ability to state that the business is positive about its products and excited to drive sales.
8. Festival de Cannes – Unifying photography and branding
The union of photography and enter this visually stunning cover image of the Cannes Movie Celebration page is a strong example of how additional aspects can produce a truly strong feel and look for your Facebook page. It was just a simple photo of a female dancing, possibly in an attempt to reveal how vibrant and interesting the celebration is. With the addition of the red overlay and the golden logotype, it was likewise able to evoke that the festival is a major offer.
9. Netflix – Using video to draw attention
This year, Facebook rolled out a feature that allows page owners to use videos they have actually published as cover images. Of course, you 'd anticipate video streaming giant Netflix to jump in, and they did. Patterned after the opening credits of Orange is the New Black, the cover video features a montage of close-ups of familiar characters from different Netflix shows.
Facebook users can expect to see more of these cover videos in the coming months, considering that businesses are sure to take benefit of this feature to produce more engaging and abundant experiences for their audiences.
10. RingCentral – Making a bold statement
You read the tagline, didn't you? The cover image of cloud communications supplier RingCentral is strong evidence that a huge message should have a big typeface. If you wish to make a statement that resonates, develop something that audiences will keep in mind and can immediately connect with you. In addition, the image also has a nice futuristic feel to it, while the presence of clouds will right away tell you that you're navigating a Facebook page for a cloud service.
11. Best Buy – Drawing attention through color
Utilizing flashy colors can help accentuate where you desire it. Electronic devices huge box retailer Best Buy right away recommends that their brand name is lively and friendly, but also successfully accentuates the actual items being sold (that typically can be found in black, gray, and white) due to the fact that the brilliant colors provide an excellent contrast to the neutral tones.
12. VICE - Be different. Be Hip
Alternative media VICE does a great job at remaining true to its hip and millennial leanings through its Facebook cover image. The chaotic collage-like image shows that there's some randomness here and there and a dash of flamboyancy-- it's practically as if you're looking at abstract art. Facebook covers don't necessarily require you to have something to say, but it needs to at least enhance what you're everything about.
13. Tim Hortons – Crowdsourcing is smart and easy
Because it's social networks, you 'd instantly anticipate audience participation. This is how Canadian coffee and donut chain Tim Hortons decided to approach the production of their cover picture.
By pooling in images from consumers around the world, they've effectively changed their audience into co-creators. So, for business desiring a more natural way to construct commitment and engagement, this might be the method to go. Not just do you have brand name brand-new content, however you likewise encourage participation and recognition amongst neighborhood members whom you already benefited from.
14. Life Time Fitness – Showing some action
The kind of cover picture Life Time Physical fitness chose to screen is completely appropriate for the industry it remains in. For one, no one likes a photo where nothing occurs-- particularly when you're a gym chain that operates 24/7. When customers see you in action, they are influenced.
This picture might motivate the audience to obtain fit and begin an active way of life. The primary step might be registering for a gym membership.
15. Oracle Data Cloud – Finding the right balance
Have a look at the use of brilliant red and a monochromatic picture in this Facebook cover from Oracle Data Cloud. Notification how it helps draw the eyes to individual elements that make up the graphic. There's no one centerpiece however the overall design has a particular appeal to it. There's an appealing CTA (typeface), a 'humanized' component to an otherwise machinated product or brand (photo of a female), the familiar branding, and the striking color that might suggest vibrancy, energy, and power.
Last Ideas.
Due to the fact that it's the first thing visitors see when they arrive on your Facebook page, your cover image provides a great deal of company chances.
Ideally, you've been motivated by the brands discussed above. They need to have provided you a concept of what to consist of in your own cover image and how you can align your Facebook cover with your organisation objectives.
If that's all we can tell about Creative Facebook Cover Photo Ideas I hope this article was helpful thank you.