Facebook Timeline Cover Photos | If you're smart about marketing on social, your service probably has a Facebook account. You've picked the best profile pic, completed all the missing out on info, and even composed a pretty outstanding bio about what your company does. So you're done, right?
Wrong. So wrong.
Among the most important aspects of a service's Facebook page is the cover picture. It's like the window screen of your shop-- if it's boring or unsightly, it won't generate interest.
So exactly what should you put in your social media store window? Here are 8 remarkable ideas for creating the Facebook cover picture of your dreams, influenced by brand names who currently have an impressive visual existence. Ready to get begun? Here we go!
Facebook Timeline Cover Photos
1. Line up to the Right
Where is your profile photo? On the left side of your profile. So where should you put words, essential images, or graphics when you're designing a cover image? On the right. It's a pretty straightforward principle, but you 'd be surprised at how many people and organisations mess it up.
On the WB's page for the fictional Harry Potter, the image is positioned so that the centerpiece is clearly noticeable. Nothing of real interest is obscured by the profile image, and the page is compositionally well balanced. Reward tip: whenever you utilize an image of a face, the person ought to be "looking" in the direction of your material-- in this case, the cover image.
2. See the Big Picture.
Your profile image will conceal a small section of your cover photo, but you can make that work for you-- simply look for the huge picture! A few of my favorite cover images are those that incorporate the profile photo as part of the larger image. These innovative photos truly stick out.
You see exactly what I indicate? Carlsberg utilizes their profile image to improve their cover image (and highlight their item, the beer itself).
This Captain Morgan cover photo/profile photo mash-up is so seamless that, initially look, you might actually believe that the bottle is on the page! Keep in mind that the profile picture works well independently of the cover photo. When you see that icon pop up in your newsfeed, there's no mistaking its source.
3. Be Your Own Signboard.
Facebook is about making connections and flaunting your fun side, however it's likewise a location to establish your brand name. Think about your cover picture as free signboard space on one of the most popular social media networks in the world-- use it!
Staying with the "Start Here" theme used in their television commercials, CarMax created this appealing, premium ad for their Facebook cover picture. Aesthetically pleasing, this bright and happy image also assists to enhance CarMax's brand.
In this cover photo, Cvent got a bit more explicit in advertising their services. Who needs an "About" section when you can put everything that has to be stated onto your cover picture? Keep in mind that the image's background is extremely basic, keeping the text-heavy image from appearing too crowded.
4. Utilize a Call-to-Action.
From my college communication classes, to marketing seminars, to conferences at work-- if I have actually found out the excellent importance of any one thing, it's your call-to-action, or CTA. Social media is an effective tool when it comes to lead generation, and consisting of a CTA in your cover image encourages visitors to act. Whether you wish to gain likes, visits to your site, or entries in a contest you're hosting, a cover picture CTA will assist.
Marketo is currently using their Facebook page to promote The Marketing Nation Summit, using a cover picture CTA. As in the example from Cvent, an understated background image makes the CTA pop.
Wishpond uses their cover picture to overtly invite readers to act, with a literal arrow indicating the spot where viewers can enter their contest. This is an excellent example of how a cover photo can drive people to act.
5. Present Yourself.
Are you proud of your group? Do you desire to flaunt your personnel? Do it with a cover image!
n this older cover photo, The New York Times takes you into their office and shows you their entire personnel. It's a fantastic check out the big, lovely office of the people who compose the news that you check out.
Not as big as The New York Times? Not an issue! This little marketing agency uses their cover photo to reveal possible customers that they won't be working with a huge, "faceless" corporation.
6. Interest Emotions.
While turning your cover image into a CTA or a signboard can be fantastic, an emotionally resonant cover picture can be similarly reliable.
Facebook's own cover image is a best example of how images can tap into feelings. It also is completely on -brand. Exactly what is Facebook about? Linking. Exactly what does this picture convey? Connection. This image gets down to the heart of social networking, and makes visitors feel positive about their brand.
This Toyota cover picture, which has to do with 2 years old, likewise tells a specific, mentally resonant story with only a single image. Visitors will immediately associate Toyota with liberty, and with enjoying the trip of life-- no words essential. Plus, who doesn't love a happy dog?
7. Stay Real to Your Brand.
There's nothing worse than a brand that changes mascots, slogans, or jingles every other day. Individuals like consistency and familiarity, and your Facebook cover image is a fantastic location to strengthen your familiar message.
Ben & Jerry's, for example, has always had to do with the cows. Their Facebook cover photo does not stray from that truth.
Nike strengthened their brand name with this easy, straightforward cover picture. All that they require is their familiar Nike swoosh, and their renowned "Simply Do It" motto. They've said whatever they have to say.
8. Start a Discussion.
A hashtag is a powerful thing, my friends-- in the last few years, we've even seen hashtags play a function in political revolutions. When you throw a hashtag onto your cover picture, you have the power to get individuals talking.
Coca-Cola's current cover photo includes a colorful logo, an image of 3 girls wearing sports equipment, and a strange hashtag. You tell me that you're not curious.
Ford Mustang's cover photo hashtag is less mysterious, but equally effective. You can use the hashtag to look for "#Mustang" and see exactly what other people are stating about this famous sports automobile.
This has actually only been a short tasting of the amazing cover pictures I've seen. Exactly what are a few of the most imaginative, interesting, or gorgeous brand cover photos you've experienced on Facebook?