Through the numerous improvements with the website's user interface and constantly using new functions, Facebook remains consistent in its efforts to engage users.
Make Your Own Facebook Cover Photo
As of this writing, your Facebook page's layout is controlled by your cover image.'
- Display screens at 820 pixels wide by 312 pixels tall on your Page on computer systems and 640 pixels wide by 360 pixels tall on smartphones
- Loads fastest as an sRGB JPG file that's 851 pixels large, 315 pixels tall and less than 100 kilobytes
Although various areas across the page are of equal importance for services, it's the cover image that initially grabs a user's attention. Being so popular, it represents big property area on a page, but not every company is putting cautious thought into a Facebook cover.
Aside from looking great, your cover image ought to display your brand and the impression you're attempting to make. It ought to serve a purpose, which, from a service point of view, might be anything from driving signups, marketing items, or enhancing your overall company existence on social.
Take your Facebook cover image cue from these 15 business who are leveraging this visual branding space to capture their audiences.
1. Atlassian – Highlighting an upcoming event
Business software company Atlassian utilizes its cover image to discuss an upcoming occasion. Facebook users quickly see that the brand name's goal in utilizing this graphic is to drive more registrations to their top. They've achieved this while keeping their brand colors and messaging clear and intact.
2. Estee Lauder – Featuring a specific product
Another method to optimize the space for your Facebook cover is to display a product you're presently promoting. Beauty brand name Estee Lauder does a good job at making its cover picture shine by showing its night repair work item along with a smooth, well thought-out image coupled with a style visual that matches its brand identity.
3. Uber – Aligning with the app and website
The transportation network business's cover image totally lines up with the contemporary feel and look of the Uber app and the website. When you're searching the brand name's Facebook page, you'll seem like you're just utilizing the app or checking out the Uber site.
A great way of demonstrating professionalism in the digital landscape is to look "created," meaning your logos, fonts, and color plan need to remain constant throughout all media.
4. Squarespace – Nailing the use of a call to action (CTA)
" Produce a gorgeous site today," states online platform Squarespace's cover picture. This is a solid example of how an easy and direct call to action can be helpful for your brand. Upon first glimpse, it currently responds to the concern, "What remains in it for me?" It also includes a quick appearance at the services or product in action.
5. Help Scout – Playing with symbols
With just the brand name slapped into their cover image and a bunch of icons, customer care software application company Assist Scout has the ability to interact a general concept of exactly what they do. Signs varying from lifebuoys, swiss knives, trophies, paper planes, lightbulbs, and clouds show that this brand is all about assistance tools and getting things done for the consumer.
6. Nutella – Setting a scene
This cover picture example includes numerous elements that collaborate to set a scene for the audience. It quickly communicates that the familiar chocolate spread Nutella is best for breakfast. The image is intense, enjoyable, and attracting, and it also assists that the tagline is a simple call to action that likewise works well with the scene the has image set.
7. LAMY – Displaying a trust indicator
Developing your reliability by means of trust indications is an attempted and tested formula in online marketing. German writing instrument brand name Lamy has capitalized on this practice in order to develop impact among potential customers. By including its item line-up and happily displaying a trust indication against a clean, light background, it has the ability to say that the company is confident about its products and eager to drive sales.
8. Festival de Cannes – Unifying photography and branding
The union of photography and type in this visually sensational cover image of the Cannes Movie Festival page is a strong example of how additional components can produce an actually strong look for your Facebook page. It was simply a basic photo of a woman dancing, possibly in an attempt to demonstrate how dynamic and exciting the celebration is. With the addition of the red overlay and the golden logotype, it was likewise able to evoke that the festival is a serious offer.
9. Netflix – Using video to draw attention
This year, Facebook presented a feature that permits page owners to use videos they have submitted as cover images. Obviously, you 'd anticipate video streaming giant Netflix to leap in, and they did. Patterned after the opening credits of Orange is the New Black, the cover video includes a montage of close-ups of familiar characters from different Netflix programs.
Facebook users can expect to see more of these cover videos in the coming months, considering that services make sure to benefit from this feature to create more engaging and abundant experiences for their audiences.
10. RingCentral – Making a bold statement
You read the tagline, didn't you? The cover photo of cloud interactions supplier RingCentral is strong proof that a huge message deserves a huge typeface. If you want to make a declaration that resonates, produce something that audiences will remember and can immediately relate to you. In addition, the image likewise has a great futuristic feel to it, while the existence of clouds will immediately inform you that you're browsing a Facebook page for a cloud service.
11. Best Buy – Drawing attention through color
Using fancy colors can help accentuate where you desire it. Electronics huge box retailer Best Buy right away recommends that their brand name is dynamic and friendly, but likewise successfully draws attention to the real products being offered (that generally come in black, gray, and white) because the vibrant colors supply a great contrast to the neutral tones.
12. VICE - Be different. Be Hip
Alternative media VICE does a fantastic task at staying true to its hip and millennial leanings through its Facebook cover photo. The messy collage-like image shows that there's some randomness occasionally and a dash of flamboyancy-- it's nearly as if you're taking a look at abstract art. Facebook covers don't necessarily need you to have something to say, however it should at least complement what you're everything about.
13. Tim Hortons – Crowdsourcing is smart and easy
Since it's social media, you 'd instantly anticipate audience involvement. This is how Canadian coffee and donut chain Tim Hortons decided to approach the creation of their cover image.
By pooling in photos from consumers around the world, they've effectively transformed their audience into co-creators. So, for business wanting a more organic way to construct commitment and engagement, this might be the method to go. Not just do you have brand brand-new material, but you likewise motivate participation and recognition amongst community members whom you already made money from.
14. Life Time Fitness – Showing some action
The sort of cover picture Life Time Fitness decided to screen is completely proper for the industry it's in. For one, nobody likes an image where nothing occurs-- particularly when you're a gym chain that operates 24/7. When clients see you in action, they are influenced.
This image could encourage the audience to get healthy and begin an active lifestyle. The very first step could be signing up for a health club membership.
15. Oracle Data Cloud – Finding the right balance
Examine out using brilliant red and a monochromatic picture in this Facebook cover from Oracle Data Cloud. Notice how it helps draw the eyes to private elements that make up the graphic. There's no one centerpiece however the overall style has a certain appeal to it. There's a memorable CTA (typeface), a 'humanized' aspect to an otherwise machinated item or brand (photo of a woman), the familiar branding, and the striking color that could mean vibrancy, energy, and power.
Final Ideas.
Due to the fact that it's the first thing visitors see when they arrive on your Facebook page, your cover image provides a lot of service chances.
Hopefully, you have actually been influenced by the brand names mentioned above. They must have given you a concept of exactly what to include in your very own cover image and how you can align your Facebook cover with your service objectives.
If that's all we can tell about Make Your Own Facebook Cover Photo I hope this article was helpful thank you.