Facebook Cover Photot | If you're savvy about marketing on social, your service probably has a Facebook account. You've selected the ideal profile photo, filled out all the missing information, and even composed a pretty excellent bio about what your company does. So you're done, right?
Wrong. So wrong.
One of the most vital components of a business's Facebook page is the cover photo. It resembles the window display of your store-- if it's boring or unsightly, it won't produce interest.
So exactly what should you put in your social networks storefront window? Here are eight remarkable concepts for creating the Facebook cover photo of your dreams, motivated by brands who already have an outstanding visual presence. All set to get started? Here we go!
Facebook Cover Photot
1. Align to the Right
Where is your profile photo? On the left side of your profile. So where should you put words, important images, or graphics when you're developing a cover picture? On the right. It's a quite uncomplicated concept, but you 'd be amazed at how numerous individuals and businesses mess it up.
On the WB's page for the imaginary Harry Potter, the photo is put so that the focal point is clearly visible. Absolutely nothing of genuine interest is obscured by the profile image, and the page is compositionally well balanced. Benefit pointer: whenever you utilize a picture of a face, the person should be "looking" in the direction of your content-- in this case, the cover picture.
2. See the Huge Picture.
Your profile image will hide a small section of your cover image, however you can make that work for you-- simply try to find the huge picture! A few of my preferred cover pictures are those that incorporate the profile photo as part of the larger image. These ingenious pictures actually stand out.
You see what I indicate? Carlsberg utilizes their profile picture to boost their cover picture (and highlight their item, the beer itself).
This Captain Morgan cover photo/profile image mash-up is so seamless that, at very first glance, you may actually think that the bottle is on the page! Keep in mind that the profile picture works well independently of the cover photo. When you see that icon appear in your newsfeed, there's no mistaking its source.
3. Be Your Own Signboard.
Facebook is about making connections and displaying your fun side, however it's likewise a location to establish your brand name. Think about your cover image as complimentary billboard space on one of the most popular social networks worldwide-- utilize it!
Adhering to the "Start Here" style used in their tv commercials, CarMax produced this attractive, high-quality ad for their Facebook cover picture. Aesthetically pleasing, this intense and cheerful image likewise assists to reinforce CarMax's brand.
In this cover picture, Cvent got a bit more specific in advertising their services. Who needs an "About" area when you can put everything that has to be said onto your cover photo? Note that the image's background is really simple, keeping the text-heavy image from appearing too crowded.
4. Use a Call-to-Action.
From my college communication classes, to marketing seminars, to meetings at work-- if I've discovered the terrific value of any one thing, it's your call-to-action, or CTA. Social media is a powerful tool when it pertains to lead generation, and consisting of a CTA in your cover photo motivates visitors to act. Whether you wish to acquire likes, sees to your website, or entries in a contest you're hosting, a cover image CTA will assist.
Marketo is presently using their Facebook page to promote The Marketing Country Top, using a cover photo CTA. As in the example from Cvent, a downplayed background image makes the CTA pop.
Wishpond uses their cover image to overtly invite readers to do something about it, with a literal arrow pointing to the area where audiences can enter their contest. This is a terrific example of how a cover image can drive individuals to act.
5. Introduce Yourself.
Are you pleased with your group? Do you desire to display your staff? Do it with a cover photo!
n this older cover photo, The New york city Times takes you into their workplace and reveals you their whole personnel. It's a fantastic look into the big, gorgeous office of individuals who compose the news that you check out.
Not as big as The New york city Times? Not an issue! This small marketing firm utilizes their cover picture to reveal potential customers that they won't be dealing with a big, "faceless" corporation.
6. Interest Emotions.
While turning your cover image into a CTA or a billboard can be great, a mentally resonant cover image can be similarly effective.
Facebook's own cover image is a best example of how images can use feelings. It likewise is entirely on -brand name. What is Facebook about? Linking. Exactly what does this photo convey? Connection. This image gets down to the heart of social networking, and makes visitors feel favorable about their brand.
This Toyota cover image, which has to do with 2 years of ages, also informs a particular, emotionally resonant story with only a single image. Visitors will automatically associate Toyota with flexibility, and with enjoying the ride of life-- no words essential. Plus, who doesn't love a happy pet dog?
7. Stay Real to Your Brand.
There's nothing worse than a brand name that alters mascots, slogans, or jingles each day. Individuals like consistency and familiarity, and your Facebook cover picture is a great location to enhance your familiar message.
Ben & Jerry's, for example, has constantly had to do with the cows. Their Facebook cover photo does not stray from that fact.
Nike enhanced their brand with this easy, simple cover image. All that they require is their familiar Nike swoosh, and their iconic "Just Do It" slogan. They've stated everything they require to say.
8. Start a Discussion.
A hashtag is an effective thing, my good friends-- in recent years, we've even seen hashtags play a function in political revolutions. When you throw a hashtag onto your cover photo, you have the power to get people talking.
Coca-Cola's present cover photo contains a colorful logo design, an image of 3 young ladies using sports equipment, and a mysterious hashtag. You inform me that you're not curious.
Ford Mustang's cover photo hashtag is less strange, but similarly powerful. You can use the hashtag to look for "#Mustang" and see what other individuals are saying about this popular cars.
This has just been a short sampling of the amazing cover photos I've seen. What are some of the most innovative, appealing, or stunning brand cover images you've encountered on Facebook?