Facebook Timeline Cover Photo | If you're savvy about marketing on social, your service most likely has a Facebook account. You have actually selected the best profile pic, completed all the missing out on details, and even composed a quite excellent bio about exactly what your business does. So you're done, right?
Wrong. So incorrect.
One of the most crucial elements of a service's Facebook page is the cover photo. It's like the window display screen of your store-- if it's uninteresting or awful, it won't produce interest.
So what should you put in your social networks storefront window? Here are 8 remarkable concepts for producing the Facebook cover image of your dreams, influenced by brands who already have an exceptional visual existence. All set to get started? Here we go!
Facebook Timeline Cover Photo
1. Line up to the Right
Where is your profile picture? On the left side of your profile. So where should you put words, crucial images, or graphics when you're designing a cover photo? On the right. It's a quite straightforward idea, however you 'd be amazed at the number of people and businesses mess it up.
On the WB's page for the imaginary Harry Potter, the picture is put so that the centerpiece is clearly visible. Absolutely nothing of genuine interest is obscured by the profile image, and the page is compositionally well balanced. Reward pointer: whenever you utilize a picture of a face, the person needs to be "looking" in the direction of your material-- in this case, the cover image.
2. See the Big Image.
Your profile image will hide a little area of your cover photo, but you can make that work for you-- just look for the huge photo! Some of my favorite cover pictures are those that integrate the profile picture as part of the larger image. These innovative photos truly stand apart.
You see exactly what I indicate? Carlsberg utilizes their profile image to boost their cover picture (and highlight their product, the beer itself).
This Captain Morgan cover photo/profile image mash-up is so smooth that, at first look, you may really believe that the bottle is on the page! Note that the profile photo works well separately of the cover photo. When you see that icon appear in your newsfeed, there's no mistaking its source.
3. Be Your Own Billboard.
Facebook has to do with making connections and displaying your fun side, however it's also a location to develop your brand name. Think about your cover picture as totally free signboard area on among the most popular social media networks in the world-- use it!
Sticking to the "Start Here" theme utilized in their tv commercials, CarMax developed this appealing, high-quality advertisement for their Facebook cover picture. Aesthetically pleasing, this brilliant and cheerful image likewise assists to enhance CarMax's brand name.
In this cover picture, Cvent got a little bit more specific in advertising their services. Who needs an "About" area when you can put everything that requires to be stated onto your cover photo? Note that the image's background is extremely easy, keeping the text-heavy image from appearing too crowded.
4. Use a Call-to-Action.
From my college communication classes, to marketing workshops, to conferences at work-- if I have actually discovered the terrific value of any one thing, it's your call-to-action, or CTA. Social network is an effective tool when it comes to lead generation, and including a CTA in your cover photo motivates visitors to act. Whether you want to acquire likes, sees to your website, or entries in a contest you're hosting, a cover photo CTA will assist.
Marketo is currently utilizing their Facebook page to promote The Marketing Nation Summit, using a cover image CTA. As in the example from Cvent, an understated background image makes the CTA pop.
Wishpond uses their cover image to overtly welcome readers to do something about it, with an actual arrow pointing to the spot where viewers can enter their contest. This is an excellent example of how a cover photo can drive individuals to act.
5. Introduce Yourself.
Are you happy with your team? Do you wish to show off your personnel? Do it with a cover image!
n this older cover picture, The New York Times takes you into their office and reveals you their entire staff. It's an excellent appearance into the big, beautiful workplace of the individuals who compose the news that you read.
Not rather as big as The New york city Times? Not an issue! This small marketing agency utilizes their cover picture to reveal prospective customers that they won't be dealing with a big, "faceless" corporation.
6. Attract Feelings.
While turning your cover photo into a CTA or a signboard can be fantastic, an emotionally resonant cover picture can be equally effective.
Facebook's own cover image is a perfect example of how images can use feelings. It likewise is totally on -brand. Exactly what is Facebook about? Connecting. What does this image communicate? Connection. This image comes down to the heart of social networking, and makes visitors feel favorable about their brand.
This Toyota cover picture, which has to do with 2 years old, likewise tells a specific, mentally resonant story with only a single image. Visitors will automatically associate Toyota with freedom, and with taking pleasure in the flight of life-- no words needed. Plus, who does not like a pleased dog?
7. Stay Real to Your Brand.
There's absolutely nothing worse than a brand that alters mascots, mottos, or jingles every other day. People like consistency and familiarity, and your Facebook cover picture is a fantastic place to strengthen your familiar message.
Ben & Jerry's, for instance, has always had to do with the cows. Their Facebook cover photo doesn't wander off from that reality.
Nike strengthened their brand with this simple, uncomplicated cover image. All that they require is their familiar Nike swoosh, and their renowned "Simply Do It" motto. They've stated whatever they have to say.
8. Start a Conversation.
A hashtag is an effective thing, my good friends-- in the last few years, we've even seen hashtags contribute in political transformations. When you throw a hashtag onto your cover photo, you have the power to obtain individuals talking.
Coca-Cola's current cover photo contains a vibrant logo, a photo of three girls using sports gear, and a strange hashtag. You tell me that you're not curious.
Ford Mustang's cover image hashtag is less mystical, but equally effective. You can utilize the hashtag to search for "#Mustang" and see what other individuals are stating about this well-known sports car.
This has actually just been a short tasting of the amazing cover pictures I've seen. Exactly what are some of the most innovative, appealing, or stunning brand cover images you've experienced on Facebook?