Facebook Cover Image | If you're savvy about marketing on social, your business probably has a Facebook account. You've selected the ideal profile picture, filled in all the missing info, and even written a pretty outstanding bio about exactly what your business does. So you're done, right?
Wrong. So wrong.
Among the most important aspects of a company's Facebook page is the cover picture. It's like the window screen of your shop-- if it's uninteresting or unsightly, it will not produce interest.
So exactly what should you put in your social media store window? Here are eight remarkable concepts for creating the Facebook cover picture of your dreams, influenced by brands who currently have an impressive visual existence. Ready to obtain started? Here we go!
Facebook Cover Image
1. Line up to the Right
Where is your profile image? On the left side of your profile. So where should you put words, important images, or graphics when you're developing a cover image? On the right. It's a quite straightforward principle, however you 'd be shocked at how numerous people and organisations mess it up.
On the WB's page for the imaginary Harry Potter, the picture is placed so that the centerpiece is clearly noticeable. Nothing of real interest is obscured by the profile image, and the page is compositionally well balanced. Benefit suggestion: whenever you utilize a picture of a face, the individual needs to be "looking" in the instructions of your material-- in this case, the cover photo.
2. See the Huge Photo.
Your profile image will hide a small section of your cover picture, however you can make that work for you-- just search for the big photo! Some of my preferred cover photos are those that integrate the profile picture as part of the bigger image. These innovative photos really stick out.
You see exactly what I mean? Carlsberg uses their profile photo to boost their cover photo (and highlight their item, the beer itself).
This Captain Morgan cover photo/profile image mash-up is so smooth that, initially look, you may really think that the bottle is on the page! Keep in mind that the profile image works well individually of the cover photo. When you see that icon pop up in your newsfeed, there's no misinterpreting its source.
3. Be Your Own Billboard.
Facebook is about making connections and displaying your enjoyable side, however it's also a place to establish your brand. Consider your cover picture as totally free billboard area on among the most popular social media networks on the planet-- utilize it!
Sticking to the "Start Here" theme used in their tv commercials, CarMax produced this appealing, premium advertisement for their Facebook cover photo. Aesthetically pleasing, this intense and happy image also helps to enhance CarMax's brand.
In this cover picture, Cvent got a little more specific in marketing their services. Who needs an "About" area when you can put everything that requires to be said onto your cover photo? Keep in mind that the image's background is very simple, keeping the text-heavy image from appearing too crowded.
4. Utilize a Call-to-Action.
From my college communication classes, to marketing workshops, to conferences at work-- if I've discovered the fantastic importance of any one thing, it's your call-to-action, or CTA. Social media is an effective tool when it comes to lead generation, and consisting of a CTA in your cover image motivates visitors to act. Whether you wish to get likes, sees to your site, or entries in a contest you're hosting, a cover picture CTA will assist.
Marketo is currently using their Facebook page to promote The Marketing Country Top, using a cover picture CTA. As in the example from Cvent, an understated background image makes the CTA pop.
Wishpond uses their cover photo to overtly invite readers to do something about it, with a literal arrow indicating the spot where audiences can enter their contest. This is an excellent example of how a cover picture can drive people to act.
5. Present Yourself.
Are you happy with your team? Do you wish to display your staff? Do it with a cover picture!
n this older cover picture, The New york city Times takes you into their office and reveals you their entire personnel. It's a fantastic check out the huge, gorgeous workplace of the individuals who compose the news that you read.
Not quite as huge as The New York Times? Not a problem! This little marketing company uses their cover image to reveal potential clients that they won't be working with a big, "faceless" corporation.
6. Attract Emotions.
While turning your cover photo into a CTA or a signboard can be excellent, a mentally resonant cover picture can be similarly reliable.
Facebook's own cover photo is an ideal example of how images can take advantage of emotions. It also is totally on -brand. Exactly what is Facebook about? Connecting. Exactly what does this photo communicate? Connection. This image comes down to the heart of social networking, and makes visitors feel positive about their brand.
This Toyota cover picture, which is about two years old, also tells a particular, emotionally resonant story with only a single image. Visitors will immediately associate Toyota with liberty, and with enjoying the trip of life-- no words essential. Plus, who doesn't enjoy a happy pet?
7. Stay True to Your Brand name.
There's nothing even worse than a brand that changes mascots, slogans, or jingles every other day. Individuals like consistency and familiarity, and your Facebook cover picture is a fantastic place to reinforce your familiar message.
Ben & Jerry's, for example, has constantly been about the cows. Their Facebook cover photo does not stray from that reality.
Nike enhanced their brand name with this basic, simple cover picture. All that they need is their familiar Nike swoosh, and their renowned "Just Do It" motto. They've stated whatever they need to state.
8. Start a Conversation.
A hashtag is a powerful thing, my buddies-- over the last few years, we've even seen hashtags contribute in political transformations. When you toss a hashtag onto your cover image, you have the power to obtain people talking.
Coca-Cola's existing cover image includes a colorful logo, a photo of 3 girls wearing sports equipment, and a strange hashtag. You inform me that you're not curious.
Ford Mustang's cover image hashtag is less strange, however similarly effective. You can utilize the hashtag to browse for "#Mustang" and see exactly what other people are saying about this popular cars.
This has just been a brief tasting of the amazing cover photos I've seen. Exactly what are some of the most imaginative, interesting, or stunning brand cover pictures you've come across on Facebook?