Good Facebook Cover Photos | If you're savvy about marketing on social, your business most likely has a Facebook account. You have actually picked the ideal profile photo, filled in all the missing out on details, as well as written a quite excellent bio about exactly what your business does. So you're done, right?
Wrong. So wrong.
One of the most vital aspects of an organisation's Facebook page is the cover photo. It resembles the window screen of your store-- if it's boring or unsightly, it will not generate interest.
So what should you put in your social networks storefront window? Here are eight awesome ideas for producing the Facebook cover picture of your dreams, motivated by brand names who currently have an exceptional visual presence. All set to get started? Here we go!
Good Facebook Cover Photos
1. Align to the Right
Where is your profile picture? On the left side of your profile. So where should you put words, crucial images, or graphics when you're creating a cover photo? On the right. It's a quite simple concept, however you 'd be surprised at how lots of individuals and organisations mess it up.
On the WB's page for the imaginary Harry Potter, the image is placed so that the focal point is plainly visible. Absolutely nothing of genuine interest is obscured by the profile image, and the page is compositionally well balanced. Benefit suggestion: whenever you use a picture of a face, the individual should be "looking" in the instructions of your material-- in this case, the cover photo.
2. See the Huge Photo.
Your profile image will conceal a small area of your cover picture, however you can make that work for you-- simply look for the big image! A few of my preferred cover pictures are those that incorporate the profile image as part of the bigger image. These ingenious photos actually stick out.
You see what I imply? Carlsberg uses their profile image to enhance their cover photo (and highlight their item, the beer itself).
This Captain Morgan cover photo/profile picture mash-up is so seamless that, at first glimpse, you might actually think that the bottle is on the page! Note that the profile image works well separately of the cover picture. When you see that icon pop up in your newsfeed, there's no misinterpreting its source.
3. Be Your Own Signboard.
Facebook is about making connections and revealing off your fun side, however it's also a location to establish your brand. Think about your cover image as complimentary signboard area on one of the most popular social media networks in the world-- use it!
Staying with the "Start Here" style used in their television commercials, CarMax produced this enticing, premium ad for their Facebook cover picture. Visually pleasing, this intense and cheery image likewise assists to strengthen CarMax's brand name.
In this cover image, Cvent got a little more explicit in advertising their services. Who needs an "About" section when you can put whatever that requires to be stated onto your cover picture? Keep in mind that the image's background is very basic, keeping the text-heavy image from appearing too crowded.
4. Use a Call-to-Action.
From my college communication classes, to marketing seminars, to conferences at work-- if I've discovered the terrific value of any one thing, it's your call-to-action, or CTA. Social media is an effective tool when it pertains to lead generation, and including a CTA in your cover photo encourages visitors to act. Whether you wish to acquire likes, sees to your website, or entries in a contest you're hosting, a cover photo CTA will assist.
Marketo is currently utilizing their Facebook page to promote The Marketing Nation Summit, using a cover photo CTA. As in the example from Cvent, a downplayed background image makes the CTA pop.
Wishpond uses their cover picture to overtly welcome readers to take action, with an actual arrow pointing to the area where audiences can enter their contest. This is a great example of how a cover photo can drive individuals to act.
5. Present Yourself.
Are you happy of your group? Do you wish to reveal off your personnel? Do it with a cover photo!
n this older cover photo, The New york city Times takes you into their office and reveals you their entire personnel. It's a fantastic appearance into the huge, stunning workplace of the individuals who compose the news that you check out.
Not rather as big as The New york city Times? Not a problem! This small marketing firm uses their cover picture to show prospective customers that they won't be dealing with a huge, "faceless" corporation.
6. Attract Feelings.
While turning your cover picture into a CTA or a billboard can be excellent, a mentally resonant cover picture can be similarly effective.
Facebook's own cover picture is an ideal example of how images can take advantage of emotions. It also is entirely on -brand. What is Facebook about? Linking. Exactly what does this photo convey? Connection. This image gets down to the heart of social networking, and makes visitors feel positive about their brand name.
This Toyota cover photo, which has to do with two years of ages, likewise tells a particular, emotionally resonant story with just a single image. Visitors will immediately associate Toyota with flexibility, and with enjoying the trip of life-- no words needed. Plus, who does not like a pleased dog?
7. Stay Real to Your Brand name.
There's absolutely nothing worse than a brand name that changes mascots, slogans, or jingles every other day. People like consistency and familiarity, and your Facebook cover image is a fantastic place to strengthen your familiar message.
Ben & Jerry's, for example, has constantly been about the cows. Their Facebook cover picture does not stray from that fact.
Nike strengthened their brand name with this easy, straightforward cover image. All that they need is their familiar Nike swoosh, and their renowned "Just Do It" motto. They've said everything they have to state.
8. Start a Discussion.
A hashtag is an effective thing, my pals-- over the last few years, we've even seen hashtags contribute in political revolutions. When you toss a hashtag onto your cover image, you have the power to get individuals talking.
Coca-Cola's present cover image includes a colorful logo, an image of three girls using sports gear, and a strange hashtag. You tell me that you're not curious.
Ford Mustang's cover image hashtag is less mysterious, however equally powerful. You can utilize the hashtag to browse for "#Mustang" and see what other individuals are stating about this well-known cars.
This has actually only been a brief sampling of the fantastic cover pictures I have actually seen. Exactly what are a few of the most creative, engaging, or stunning brand cover images you've encountered on Facebook?