The Best Cover Photos On Facebook | If you're smart about marketing on social, your company most likely has a Facebook account. You have actually chosen the ideal profile pic, completed all the missing information, as well as composed a quite stellar bio about what your business does. So you're done, right?
Wrong. So wrong.
Among the most important aspects of a business's Facebook page is the cover image. It resembles the window display screen of your storefront-- if it's uninteresting or ugly, it will not produce interest.
So exactly what should you put in your social media store window? Here are eight incredible concepts for developing the Facebook cover image of your dreams, inspired by brand names who currently have an exceptional visual presence. All set to obtain begun? Here we go!
The Best Cover Photos On Facebook
1. Align to the Right
Where is your profile image? On the left side of your profile. So where should you put words, essential images, or graphics when you're creating a cover picture? On the right. It's a quite uncomplicated principle, however you 'd be surprised at the number of individuals and services mess it up.
On the WB's page for the imaginary Harry Potter, the picture is put so that the centerpiece is plainly visible. Nothing of genuine interest is obscured by the profile image, and the page is compositionally well balanced. Bonus pointer: whenever you use a picture of a face, the person ought to be "looking" in the direction of your content-- in this case, the cover photo.
2. See the Huge Photo.
Your profile image will hide a little area of your cover photo, however you can make that work for you-- simply search for the big picture! A few of my favorite cover images are those that integrate the profile photo as part of the bigger image. These ingenious pictures truly stand out.
You see exactly what I imply? Carlsberg utilizes their profile image to enhance their cover photo (and highlight their product, the beer itself).
This Captain Morgan cover photo/profile photo mash-up is so smooth that, initially glimpse, you might really think that the bottle is on the page! Keep in mind that the profile image works well separately of the cover photo. When you see that icon pop up in your newsfeed, there's no misinterpreting its source.
3. Be Your very own Billboard.
Facebook is about making connections and displaying your enjoyable side, however it's likewise a place to develop your brand. Think about your cover picture as totally free signboard area on among the most popular social networks in the world-- utilize it!
Adhering to the "Start Here" style used in their television commercials, CarMax created this appealing, top quality advertisement for their Facebook cover photo. Visually pleasing, this bright and uplifting image likewise assists to strengthen CarMax's brand name.
In this cover image, Cvent got a little more explicit in promoting their services. Who needs an "About" section when you can put whatever that has to be stated onto your cover image? Keep in mind that the image's background is really simple, keeping the text-heavy image from appearing too crowded.
4. Utilize a Call-to-Action.
From my college interaction classes, to marketing workshops, to conferences at work-- if I have actually found out the fantastic importance of any one thing, it's your call-to-action, or CTA. Social network is a powerful tool when it pertains to lead generation, and including a CTA in your cover picture encourages visitors to act. Whether you want to acquire likes, visits to your site, or entries in a contest you're hosting, a cover photo CTA will assist.
Marketo is presently utilizing their Facebook page to promote The Marketing Country Top, utilizing a cover picture CTA. As in the example from Cvent, a downplayed background image makes the CTA pop.
Wishpond uses their cover picture to overtly invite readers to take action, with an actual arrow pointing to the area where viewers can enter their contest. This is a great example of how a cover photo can own people to act.
5. Present Yourself.
Are you happy with your team? Do you wish to flaunt your personnel? Do it with a cover picture!
n this older cover image, The New york city Times takes you into their workplace and reveals you their whole personnel. It's a fantastic look into the big, beautiful workplace of individuals who write the news that you check out.
Not quite as big as The New York Times? Not an issue! This little marketing company utilizes their cover photo to show potential clients that they won't be working with a big, "faceless" corporation.
6. Attract Feelings.
While turning your cover picture into a CTA or a billboard can be excellent, an emotionally resonant cover image can be equally reliable.
Facebook's own cover photo is a perfect example of how images can use feelings. It also is totally on -brand. What is Facebook about? Linking. Exactly what does this photo convey? Connection. This image comes down to the heart of social networking, and makes visitors feel favorable about their brand.
This Toyota cover image, which has to do with two years old, also tells a specific, mentally resonant story with only a single image. Visitors will automatically associate Toyota with flexibility, and with enjoying the flight of life-- no words required. Plus, who does not like a happy pet?
7. Stay Real to Your Brand.
There's nothing worse than a brand name that alters mascots, mottos, or jingles each day. Individuals like consistency and familiarity, and your Facebook cover image is a fantastic location to reinforce your familiar message.
Ben & Jerry's, for instance, has always had to do with the cows. Their Facebook cover picture doesn't stray from that reality.
Nike reinforced their brand with this easy, straightforward cover image. All that they need is their familiar Nike swoosh, and their iconic "Just Do It" slogan. They've stated everything they require to state.
8. Start a Conversation.
A hashtag is an effective thing, my buddies-- over the last few years, we've even seen hashtags play a role in political revolutions. When you throw a hashtag onto your cover image, you have the power to get people talking.
Coca-Cola's current cover picture consists of a vibrant logo design, an image of 3 girls wearing sports gear, and a mystical hashtag. You inform me that you're not curious.
Ford Mustang's cover picture hashtag is less strange, but equally effective. You can utilize the hashtag to look for "#Mustang" and see what other individuals are saying about this famous sports vehicle.
This has only been a short tasting of the remarkable cover pictures I have actually seen. What are some of the most creative, engaging, or gorgeous brand cover photos you've encountered on Facebook?